CONQUER THE TRAIL

Cruel Components was born from the intuition of entrepreneur Adriano Crudele, former owner of Officine Crudele, a company specializing in aluminum processing. The idea of creating a business that would draw on the parent company's expertise to create top-of-the-line components proved to be a winning one.

Cruel Components entered the international market with its first trade show, ExpoBici in Padua in 2015. Since then, thanks to its parent company's sixty years of experience in precision engineering and the expertise of a young and dynamic team, the company has become a benchmark in the high-tech cycling components sector. For nearly 10 years, Cruel Components has continued to invest in technology and trade shows, and continues to represent a cornerstone of elite Italian manufacturing in the sports sector.

“Quality is satisfying customer needs and exceeding their expectations by continuously improving.”

William Edwards Deming       
  
Our Research and Development team studies trends and experiments with achievable performance and results. The creation of our components is a complex process, yet essential to meeting an increasingly demanding and competitive market. Identifying riders' needs allows us to select only those components that truly meet their requirements. Prototyping is followed by the work of mechanical engineers and designers, who create sketches on paper, then translate them into three-dimensional designs, thus facilitating the technicians who check the geometry. During the 3D design phase, a data collection process allows the staff to ensure the complete compatibility of Cruel components with current standards.